A Review of Immersive Experiences in Mobile Social Applications
DOI:
https://doi.org/10.53797/ujssh.v4i1.33.2025Keywords:
Mobile social applications, Immersive experiences, User engagement, User experience, Artificial intelligenceAbstract
With the rapid advancement of mobile technology, mobile social applications have become an integral part of daily life. Immersive experiences, as a significant means to enhance user engagement and satisfaction, have garnered substantial attention in recent years. This paper explores the definition, influencing factors, design strategies, and future research directions of immersive experiences in mobile social applications through a systematic review of existing literature. The study finds that immersive experiences can significantly enhance user engagement and satisfaction. However, challenges such as technological limitations, user privacy, and trust still exist. Future research should further optimize immersive experiences through technologies like artificial intelligence and multimodal interaction, thereby improving users' acceptance and usage frequency of mobile social applications.
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Copyright (c) 2025 Fengqin Xu, Roznim Mohamad Rasli
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
